Toyota executives told Dow Jones Newswires Monday, a new hybrid model will be at the center of that movement. The new model is “going to be global project, not one aimed at one region more than another. The concept is a hybrid,” said Tokuo Fukuichi, the head of Toyota’s ED2 design center. “We made a proposal to head office for a hybrid sports car. We’re not sure that we’re going to proceed with that but every time we develop a new car we consider a hybrid system. We have limited resources,” he said.
Fukuichi said Toyota has received a high volume of request for a sports car from dealers and customers. He said such a car would have to be affordable but also offer a lot of advanced technology. He said the target will be young, affluent buyers. More